THE NEXT GENERATION MARKETING PLATFORM
FOR YOUR ECOMMERCE BUSINESSS

Cart abandonment rates at an all time high

%
We help businesses decrease these rates and increase their sales

What is Calero



Calero verifies certified logos of eco-friendly and sustainable products while providing the business
with design and marketing tools for their customers.

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The Problem

For Ecommerce businesses

Retailers can no longer rely on one channel to drive traffic to their website.

There is an inefficient gap in direct messaging and nurturing long ter m relationships with customers.

Cart abandonment rates are at 71.4% and increasing on an annual basis.

With a greater focus on eco-friendly and sustainable products, there´s a growing trend of brands displaying certified lables like FDA, Fairtrade, USDA without actually being registered or adhering to a set of guidelines.

The Solution

Calero is Dedicated to

Transparency

Democratize the way businesses communicate, share information and conduct transactions.

Traceability

Enabling suppliers, compaines and thus it´s customers to trace the actual supply chain process and consequently assist in a better decision making process.

Trust

Organizations that share Calero’s vision of accountability will gain a greater sense of trust from their future and existing customers.

Calero Presents

An integrated suite to solve a tangle of issues

Document Automation and Optimization

Email Marketing Campaign

Product Description

Risk and Fraud Prevention

Product Origination

Graphic Design Builder

App Integration

Retargeting Campaign

Manage your whole business in one decentralized place

Using Calero ́s innovative technology will allow you to manage your products, communicate with your suppliers, design and execute marketing strategies to convert and build relationships with customers using effective and emotional features. Spend less time worrying about your marketing spend and high cart abandonment rates and more time on building a successful business.

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Calero on Github



How Calero Works

Supplier

Login to the Calero
dashboard.

Connect your IP address to
verify your location.

Upload your company´s registration, Fairtrade documents, USP and video about the production process.

Calero verifies these details with the relevant authorities and if successful a QR Code is created which you or the ecommerce vendor can use within the website, offline, direct to consumers.

Vendor (Ecommerce)

The vendor can check all documents uploaded by the supplier as a timestamp on the blockchain.

The vendor would be able to use the approved QR Code to start creating product features using the Calero dashboard for marketing strategies.

The vendor would be able to track all analytics of the customers use of Calero´s features and make the necessary changes to increase conversion rates.

Customer (online/offline)

The customer can confirm through Calero whether a product is for example FDA approved, registered with Fairtrade, Vegan Foundation.

The customer can track timestamps of all the relevant documents uploaded by the supplier and vendor, via the blockchain.

The customer will be able to view the Calero product within the product description page, as a pop up after the Cart Abandonment or/and as an email.

Team and Advisors




Calero has a strong team and advisors with expertise and background within Government, Supply Chain, Artificial Intelligence, Blockchain, Banks and Non-Profitable Organisations.

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Ken Otalor

Ken Otalor

Founder

Philip Abraham

Philip Abraham

President

Dr. Hannes Kaufmann

Dr. Hannes Kaufmann

Associate Professor for Virtual reality at TU Vienna. Specialist in areas such as AR, VR and tracking applications.

Dave Banerjee

Dave Banerjee

CTO

Julian Robertson-Jones

Julian Robertson-Jones

Government Liaison Director

William Freedman

William Freedman

Marketing Manager

Karl W. Weissenbaeck

Karl W. Weissenbaeck

Business Development Manager